Community management support through community‐based information networks

Abstract

Amid recent changes in the business environment and progress in IT (information technology), several companies are engaging in strategic business development by creating a variety of communities, within and outside their corporate structures. Against the backdrop of these activities, this paper explains the importance, given likely future developments, of community management for continuous activation of corporate organizations, and for new business creation. Furthermore, given the ongoing development of IT and multimedia technology, this paper proposes new applications for finance‐related businesses that use community management‐supporting community‐based information networks, and points out that community‐based information networks will become an important multimedia communication platform for business innovation.