Community mentors as coaches: transforming gender norms through cricket among adolescent males in urban India

Abstract

Addressing violence against women and girls (VAWG) through the medium of male team sport may be a promising strategy for addressing interpersonal violence and gender norms transformation in urban communities. Parivartan is a violence prevention programme in a large slum community in Mumbai, India, which works with men and boys to reduce violence and promote gender-equitable attitudes and beliefs via membership of a cricket team and mentoring from coaches. This article discusses findings from a recent evaluation of the programme.