Parental control over children's television viewing in India

Abstract

In the Indian context, there is a lacuna of literature in the area of parental control over children's media usage. The presents paper summarises a broad-based study that examines the complex relationship between parents and the controls they ascribe to their children's television viewing. The study focuses on the parent's perspective, whether they did in fact exercise control and, if so, why and how they did. The primary research for the study was carried out in Bangalore, India, and both qualitative and quantitative methods of collecting data are used.