Revealing and incorporating implicit communities to improve recommender systems

Abstract

Social connections often have a significant influence on personal decision making. Researchers have proposed novel recommender systems that take advantage of social relationship information to improve recommendations. These systems, while promising, are often hindered in practice. Existing social networks such as Facebook are not designed for recommendations and thus contain many irrelevant relationships. Many recommendation platforms such as Amazon often do not permit users to establish explicit social relationships. And direct integration of social and commercial systems raises privacy concerns.