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Get linked or get lost: marketing strategy for the Internet
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1997
Year
MarketingMarketing AnalyticsCustomer SatisfactionMarketing Strategy RecommendationsSocial MediaOnline Customer BehaviorDigital MarketingInteractive MarketingOnline CommerceGeneral PopularityBusinessMarketing CommunicationManagementMarketing ManagementSearch Engine MarketingAdvertisingMarketing Strategy
Develops detailed marketing strategy recommendations for online commerce based on the general popularity of the Internet, the unique nature of doing business there, and how its attributes may be utilized for a successful marketing presence.