Conceptualizing Media Enjoyment as Attitude: Implications for Mass Media Effects Research

Abstract

Journal Article Conceptualizing Media Enjoyment as Attitude: Implications for Mass Media Effects Research Get access Robin L. Nabi, Robin L. Nabi 1Robin L. Nabi (PhD, University of Pennsylvania) is an assistant professor at the University of California, Santa Barbara. 3Robin Nabi, Department of Communication, 5838 Ellison Hall, University of California, Santa Barbara, 93106 Search for other works by this author on: Oxford Academic Google Scholar Marina Krcmar Marina Krcmar 2Marina Krcmar (PhD, University of Wisconsin-Madison) is a visiting associate professor at Wake Forest University, on leave from the University of Connecticut. Search for other works by this author on: Oxford Academic Google Scholar Communication Theory, Volume 14, Issue 4, 1 November 2004, Pages 288–310, https://doi.org/10.1111/j.1468-2885.2004.tb00316.x Published: 10 January 2006