Overcoming chronic TQM fatigue

Abstract

TQM has its share of critics who are always quick to highlight the number of companies abandoning TQM programmes. When TQM fails, we call this a case of chronic TQM fatigue. Outlines typical symptoms. Suggests two ways an organization can prevent the onset of chronic fatigue. Concludes that these two remedies supplement the bottom‐up approaches to TQM that are commonly prescribed.