The use and abuse of consumer credit: Application of psychological theory and research

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Self-efficacy: Toward a unifying theory of behavioral change.

Psychological Review · 1977 · 42.6K citations · Full text

Public Health, Behavioral Sciences, Psychology +14

Self-efficacy: Toward a unifying theory of behavioral change.

Albert Bandura · Psychological Review · 1977 · 35.5K citations

Public Health, Behavioral Sciences, Psychology +14

Generalized expectancies for internal versus external control of reinforcement.

Julian B. Rotter · The Psychological Monographs · 1966 · 21.9K citations

Public Health, Behavioral Sciences, Psychology +7

The Framing of Decisions and the Psychology of Choice

Amos Tversky, Daniel Kahneman · Science · 1981 · 17.3K citations

Management, Behavioral Sciences, Psychology +13