Marketing the Community College Starts With Understanding Students' Perspectives

The college and the university

Charles A. Kraus · Journal of Chemical Education · 1929 · 304 citations

Social Sciences, Higher Education, Media Studies +6

Strategic Marketing for Educational Institutions Strategic Marketing for Educational Institutions KotlerPhilip and FoxKaren F. A. (1985). Prentice-Hall, Inc., Englewood Cliffs, NJ 07632. 396 pp.

Mary Ann Boyle · American Journal of Occupational Therapy · 1987 · 69 citations

Business, Marketing, Marketing Management +7

Consumer Satisfaction, Determinants, and Post-Purchase Actions in Higher Education: A Model to Guide Academic Managers.

William S. Pate · College and university · 1993 · 21 citations

Business, Higher Education, Marketing +16

Assessing College Image.

Thomas Huddleston, Mary Beth Karr · College and university · 1982 · 16 citations

Life Sciences, Biochemistry, Pathobiology +17

Assessment and Comparison of College Image among High School Seniors, College Students, and Alumni.

Cindy Struckman‐Johnson, Steven A. Kinsley · College and university · 1985 · 10 citations

Education, Educational Assessment, Higher Education +9