A self-presentational view of social phenomena.

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

Social Sciences, Psychology, Social Psychology +14

A Theory of Social Comparison Processes

Léon Festinger · Human Relations · 1954 · 20.3K citations

Social Sciences, Psychology, Social Psychology +12

The Psychology of Interpersonal Relations.

Theodore M. Newcomb, Fritz Heider · American Sociological Review · 1958 · 12K citations

Social Sciences, Psychology, Social Psychology +14

The Norm of Reciprocity: A Preliminary Statement

Alvin W. Gouldner · American Sociological Review · 1960 · 11.8K citations

Social Sciences, Philosophy, Social Psychology +7

A Theory of Psychological Reactance

E. Paul Torrance, Jack W. Brehm · The American Journal of Psychology · 1968 · 4.9K citations

Social Sciences, Behavioral Sciences, Psychology +5