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Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge
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1999
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Customer SatisfactionWeb CommunitiesSocial MediaSocial ComputingInteractive MarketingManagementCompetitive EdgeOnline CommunityBuilding RelationshipsCommunicationVirtual CommunityArtsCustomer InvolvementMarketingCustomer CommunityCustomer Loyalty
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