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The Two-Step Flow Theory: Cross-Cultural Implications
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1970
Year
EducationCommunicationAdvances PropositionsCultural StudiesPersonal InfluenceDiplomacyCommunication ProcessCultural DynamicCultural DiversityCommunication StrategyConversation AnalysisCross-cultural IssueCross-cultural StudiesCommunication EffectsStrategic CommunicationCommunication StudyInternational CommunicationCommunication ResearchCultureHuman CommunicationInterpersonal CommunicationTwo-step Flow TheoryCultural ProcessArtsCultural Anthropology
Assessing research on the 1940 Lazarsfeld, et al. hypothesis, the author finds little for explaining communication process, except in personal influence; advances propositions for testing it in developing countries.