Changing the property mindset by making research relevant

Abstract

Summary It is now about 15 years, two slumps and one boom since property research began to grow as a distinct activity within the development and investment sector. It is also seven years since the research community took its first tentative steps towards professionalization with the founding of the Society of Property Researchers. Yet despite this time‐scale, and the prolific production of market reports, client studies, academic papers and so on, property research has largely failed to secure its seat at the property decision‐making table.