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Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers

Actual Buying BehaviourBehavioral SciencesConsumer Decision MakingConsumer StudyManagementConsumer ResearchConsumer AttitudePurchase IntentionConsumer BehaviorMarketingBuying BehaviorEthically Minded ConsumersGap Between