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MEDIA EQUATION: HOW PEOPLE TREAT COMPUTERS, TELEVISION, AND NEW MEDIA LIKE REAL PEOPLE AND PLACES
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1999
Year
Digital SocietyDigital MarketingEmerging MediaMedium ManagementCommunicationJournalismMedia StudiesDigital CultureSocial MediaMedia EffectsManagementContent AnalysisMedium OwnershipUser-generated ContentMedia DistributionDigital MediaMarketingMedium ChangeSocial ComputingCollection ManagementMedia EquationMass CommunicationArtsAudience Reception
(1999). MEDIA EQUATION: HOW PEOPLE TREAT COMPUTERS, TELEVISION, AND NEW MEDIA LIKE REAL PEOPLE AND PLACES. Collection Management: Vol. 24, No. 3-4, pp. 310-311.