Emerging Victorious Against an Outbreak

Abstract

The emergence of new infectious diseases and the increased emphasis on prevention have expanded the role of communication as a vital component of public health practice. This study examines the integrated crisis management approach, the coverage given by the media, the models of health communication used in dealing with the health crisis as well as the control and preventive measures used in creating awareness and socially responsible behaviour. The study employs the case study, content analysis and survey approaches to investigate these issues. The success of the Singapore Government in battling Severe Acute Respiratory Syndrome (SARS) is an example of an effective integrated crisis management approach in dealing with national crises which can be emulated in other countries. In the wake of recent natural disasters and spread of diseases world over, this model of health management can be usefully adapted by other countries as their systematic approach to reduce uncertainties and better manage crises.