User acceptance of information technology across cultures

Abstract

The user acceptance of prepayment metering systems, an innovative information technology-based application, is examined with the help of a structural equation model in the two diverse cultures of the USA and India. The intention of consumers to use prepayment metering systems is measured along three dimensions: performance expectancy, effort expectancy, and social influence. The three factors, taken together, are found to have a significantly positive impact on consumers' intention to use the prepayment metering systems in both countries. Individually, not all dimensions are found to have significant impacts on consumers' behavioural intention in the two countries, however.