Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates

Building dialogic relationships through the world wide web

Michael L. Kent, Maureen Taylor · Public Relations Review · 1998 · 1.2K citations

Computing, Computer Science, Information Systems +14

PR practitioners’ use of social media tools and communication technology

Nina Eyrich, Monica L. Padman, Kaye D. Sweetser · Public Relations Review · 2008 · 325 citations

Social Sciences, Communication, Communication Theory +6

Public relations research: European and international perspectives and innovations

Ansgar Zerfaß, Betteke van Ruler, Krishnamurthy Sriramesh · UvA-DARE (University of Amsterdam) · 2008 · 106 citations

Social Sciences, Communication, Communication Research Methods +6

Getting past platitudes: Factors limiting accommodation in public relations

Glen T. Cameron, Fritz Cropp, Bryan H. Reber · Journal of Communication Management · 2001 · 100 citations

Social Sciences, Communication, Communication Theory +9

The evolution of models of public relations: an outsider's perspective

Alexander V. Laskin · Journal of Communication Management · 2009 · 45 citations

Social Sciences, Communication, Communication Theory +5