Negative persuasion via personal insult

The Handbook of Social Psychology

Arthur E. Gravatt, Gardner Lindzey, F. Aronson · The Family Coordinator · 1969 · 12.7K citations

Social Sciences, Psychology, Social Psychology +17

Social Behavior: Its Elementary Forms

Edwin P. Hollander, George C. Homans · The American Journal of Psychology · 1963 · 4.7K citations

Social Sciences, Psychology, Social Psychology +14

Communication and persuasion.

F. P. Kilpatrick · Psychological Bulletin · 1954 · 981 citations

Social Behavior: Its Elementary Forms.

Ralph H. Turner, George C. Homans · American Sociological Review · 1961 · 598 citations

Social Sciences, Psychology, Social Psychology +12

Experimentation in social psychology.

Elliot Aronson, Timothy D. Wilson, Marilynn B. Brewer · 1998 · 527 citations

Social Sciences, Psychology, Social Psychology +3