Involvement as a derterminant of response to favorable and unfavorable information.

Assimilation and contrast effects in reactions to communication and attitude change.

Carl I. Hovland, O. J. Harvey, Muzafer Sherif · Journal of Abnormal & Social Psychology · 1957 · 654 citations

Social Sciences, Communication, Social Psychology +8

Personality and Persuasibility.

Donald N. Michael, Carl I. Hovland, Irving L. Janis · American Sociological Review · 1960 · 294 citations

Sex differences and personality factors related to persuasibility.

Irving L. Janis, Peter Field · 1959 · 219 citations

Social Sciences, Psychology, Social Psychology +9

Personality Correlates of Susceptibility To Persuasion1

Irving L. Janis · Journal of Personality · 1954 · 186 citations

Social Sciences, Psychology, Social Psychology +12

Involvement, discrepancy, and change.

Jonathan L. Freedman · Journal of Abnormal & Social Psychology · 1964 · 176 citations

Social Sciences, Psychology, Social Psychology +4