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Introduction to Opinion and Attitude Measurement
78
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0
References
1955
Year
Consumer ResearchPublic OpinionSocial InfluenceCommunicationSocial SciencesAttitude TheorySpecial AttentionBiasContent AnalysisSurvey MethodologyStatisticsMajority InfluenceAttitude MeasurementAttitude ChangeQuantitative Social Science ResearchArtsAttitude DynamicPersuasionPsychological MeasurementOpinion Aggregation
This book is concerned with the techniques used in measuring opinions and attitudes, with special attention to scaling methods and the statistics involved.