Identifying and understanding factors influencing the uptake of new technologies on dairy farms in SW England using the theory of reasoned action

Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control

Icek Ajzen, Thomas J. Madden · Journal of Experimental Social Psychology · 1986 · 5.5K citations

Management, Psychology, Social Psychology +14

Hybrid Corn: An Exploration in the Economics of Technological Change

Zvi Griliches · Econometrica · 1957 · 3.4K citations

Agriculture, Agricultural Economics, Economics +13

Readings in Attitude Theory and Measurement

Marie Jahoda, Martin Fishbein · British Journal of Sociology · 1968 · 2.1K citations

Social Sciences, Psychology, Social Psychology +12

Attitudes and the prediction of behavior.

Icek Ajzen, Nicole Gilbert Cote · 2008 · 514 citations

Social Sciences, Psychology, Social Psychology +9

The Role of Attitudes and Objectives in Farmer Decision Making: Business and Environmentally‐Oriented Behaviour in Scotland

Joyce Willock, Ian J. Deary, Gareth Edwards‐Jones et al. · Journal of Agricultural Economics · 1999 · 424 citations

Natural Resources, Environmental Management, Sustainable Agriculture +10