Modeling Response to Repetitive Promotional Stimuli - Concepedia

Concepedia

Publication | Closed Access

Modeling Response to Repetitive Promotional Stimuli

10

Citations

19

References

1997

Year

Richard J. Fox, S. K. Reddy, Bola Sadashiva Satish Rao

Journal of the Academy of Marketing Science

AdvertisingBehavioral Decision MakingConsumer AppealInteractive MarketingManagementPromotion (Marketing)Repetitive Promotional StimuliMarketingBuying Behavior

References

	Year	Citations

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