Profiling users in a 3g network using hourglass co-clustering

Abstract

With widespread popularity of smart phones, more and more users are accessing the Internet on the go. Understanding mobile user browsing behavior is of great significance for several reasons. For example, it can help cellular (data) service providers (CSPs) to improve service performance, thus increasing user satisfaction. It can also provide valuable insights about how to enhance mobile user experience by providing dynamic content personalization and recommendation, or location-aware services.