The Creativity Audit: introduction of a new research measure during programmes for facilitating organizational change

Abstract

Abstract A programme of intervention research is described centred around the application of a new instrument, the Creativity Audit. The audit has been administered to managers across a range of environments. Respondents indicate their perceptions of their organization's characteristics; results are fed back as profiles of mean scores and compared to data base standard profiles. Major deviations between the two profiles are taken as indicators of starting points for consideration in change programmes. The methodology of developing a research instrument at the same time as it is being applied in intervention activities is presented as a legitimate one, and preferable to present designs for studies if the focus of attention is primarily to assist change. It is suggested that the more traditional validatory exercises can still be conducted if further refinements in the instrument are required.