Altruism or Egoism? That Is (Still) the Question

The Psychology of Interpersonal Relations.

Theodore M. Newcomb, Fritz Heider · American Sociological Review · 1958 · 12K citations

Social Sciences, Psychology, Social Psychology +14

The Norm of Reciprocity: A Preliminary Statement

Alvin W. Gouldner · American Sociological Review · 1960 · 11.8K citations

Social Sciences, Philosophy, Social Psychology +7

Empathic mediation of helping: A two-stage model.

Jay S. Coke, C. Daniel Batson, Katherine McDavis · Journal of Personality and Social Psychology · 1978 · 777 citations

Social Sciences, Psychology, Social Psychology +11

Normative explanations of helping behavior: A critique, proposal, and empirical test

Shalom H. Schwartz · Journal of Experimental Social Psychology · 1973 · 759 citations

Social Sciences, Psychology, Social Psychology +14

Affecting the salience of the social responsibility norm: effects of past help on the response to dependency relationships.

Leonard Berkowitz, Louise R. Daniels · Journal of Abnormal & Social Psychology · 1964 · 358 citations

Social Sciences, Psychology, Social Psychology +15