Journal of Broadcasting & Electronic Media · 1997 · 93 citations · 5 references
Social SciencesCommunicationGender StudiesAudience StudiesMass CommunicationMedia StudiesAmerican Media StudiesJournalism StudiesNews MediaSport ParticipationTelevision StudiesGender Representation On TelevisionIndividual CompetitionSports BroadcastingSports ReportingSports Television Audiences
This study examines the amount of coverage given to women's athletics by the nation's two nightly sports news/highlights programs: ESPN SportsCenter and CNN Sports Tonight. The two programs were found to devote only about five percent of their air time to women's sports. Other measures, such as story placement and use of on‐camera comments also indicated an emphasis on men's athletics. The stories about women involved individual competition, with almost no attention given to women's team sports.
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