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A new integrated fuzzy QFD approach for market segments evaluation and selection

Fuzzy Multi-criteria Decision-makingEconomicsFuzzy LogicQuantitative ManagementMarket Segments EvaluationBusiness IntelligenceFuzzy MathematicsManagementBusinessFuzzy OptimizationMultiple-criteria Decision AnalysisMarketingMarket DesignQuality Function DeploymentMarketing StrategyOperations Research