Journalism Quarterly · 1989 · 103 citations · 0 references
Public AffairsPolitical CommunicationPolitical ScienceAmerican PoliticsPolitical AdvertisingPolitical BehaviorIssue AdvertisingNegative AdvertisingNegative CampaigningTelevision Political AdvertisingVoter PersuasionVoting BehaviorElection AdvertisingPolitical Ad EffectsPolitical Advertising NegativityVoter Persuasion EffectsVoter Response To Negative Ads