Journal of Experimental Social Psychology · 2009 · 149 citations · 47 references
Social SciencesPsychologySocial PsychologyCognitive PsychologyExperimental PsychologySocial CognitionCounterfactual AnalysisCounterfactual ReasoningSocial JudgmentSocial ReasoningTheory Of MindTheory Of Planned BehaviorCounterfactual EffectsCounterfactual EvaluationCounterfactual Outcomes
47
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
Social psychology: handbook of basic principles
Choice Reviews Online · 2008 · 5.5K citations
Implementation intentions: Strong effects of simple plans.
Peter M. Gollwitzer · American Psychologist · 1999 · 5.3K citations · Full text
Social psychology: handbook of basic principles
Choice Reviews Online · 1997 · 4.9K citations