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Gender differences in shoppers’ behavioural reactions to ultra-low price tags at online merchants

Online Customer BehaviorBehavioral SciencesAdvertisingBehavioral Decision MakingDigital MarketingConsumer StudyUltra-low Price TagsOnline MerchantsConsumer ResearchGender DifferencesManagementMarket BehaviorConsumer BehaviorMarketingBuying BehaviorConsumer Attitude