Mass Communication & Society · 2001 · 407 citations · 16 references
Social SciencesCommunicationPolitical CommunicationCommunication TheoryMass CommunicationMedia StudiesAudience ReceptionCommunication ModelsMass Communication TheoryMass MediaNew MediaNews MediaMass Media EffectsMass Media Reception
(2001). The End of Mass Communication? Mass Communication and Society: Vol. 4, No. 4, pp. 365-379.
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Social Cognitive Theory of Mass Communication
Albert Bandura · Media Psychology · 2001 · 3.3K citations
Living with Television: The Violence Profile
George Gerbner, Larry Gross · Journal of Communication · 1976 · 2.3K citations
Harold Lasswell · The Journal of Nervous and Mental Disease · 1931 · 748 citations