Health Marketing Quarterly · 1996 · 29 citations · 0 references
PharmacyPharmacy PracticeDrug InformationGeriatric PharmacologyPharmaceutical CareMedication Label ComprehensionMedication UseAge-based PrescribingAttributesChild ResistanceImportance RatingsImportance ScoringLabelsMedication Label ReadingYoung Adulthood
The study compared elderly and young adults’ behavior and involvement in the decision‑making process for over‑the‑counter medication purchases. Elderly participants were more involved in OTC medication decisions, spent more, read labels fully, sought pharmacist help more often, and placed greater importance on attributes such as package ease, child resistance, side‑effects, manufacturer, label print size, and product choice compared to young adults.
The study compared elderly and young adults in their behavior and involvement in the decision making process of over-the-counter (OTC) medication purchases. Elderly subjects were more involved in the decision making process to purchase OTC medications compared to young adults. The elderly not only purchase and spend more money on medications but also read OTC labels completely. They requested help from the pharmacist more frequently than young adults. Needs of the elderly in making an OTC medication purchase were different compared to young adults. OTC medication purchase were different compared to young adults. The two age groups differed on importance rating for several attributes regarding OTC medications, such as; ease of opening the package, child resistance package, side effects of medicine, manufacturer of medicine, print size on package labels, and greater choice of medicine.