PLoS Medicine · 2008 · 73 citations · 7 references
PharmacyMarketingMarketing ManagementAdvertisingLabeling RegulationPharmaceutical RegulationDrug AdvertisingDrug PromotionPharmaceutical MarketingProduct LabelingOff-label Drug Use EvidenceOff-label Drug Use RegulationOff-label MarketingPharmaceutical Marketing RegulationPharmaceutical Promotion RegulationPromotion PoliciesPromotion Processes
Adriane Fugh-Berman and Douglas Melnick describe techniques by which pharmaceutical companies covertly promote off-label drug use even where such promotion is illegal.
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