The “Lead-in” Strategy for Prime-Time Tv: Does It Increase the Audience?

Television and the Child.

Boris Emmett, Hilde T. Himmelweit, A. N. Oppenheim et al. · Journal of the Royal Statistical Society Series C (Applied Statistics) · 1959 · 251 citations

Social Sciences, Communication, Child Development +12

A THEORY OF TELEVISION PROGRAM CHOICE

James G. Webster, Jacob J. Wakshlag · Communication Research · 1983 · 197 citations

Social Sciences, Marketing, Marketing Management +10

Trends in Network Prime-Time Programming, 1953–74

Joseph R. Dominick, Millard C. Pearce · Journal of Communication · 1976 · 91 citations

Social Sciences, Communication, Communication Theory +9

Scheduling of Network Television Programs

Jeffrey H. Horen · Management Science · 1980 · 84 citations

Business, Business Economics, Decision Sciences +17

Program audience duplication: A study of television inheritance effects

James G. Webster · Journal of Broadcasting & Electronic Media · 1985 · 82 citations

Social Sciences, Communication, Economics +12