Journal of Personality and Social Psychology · 1965 · 682 citations · 15 references
DentistryBehavioral SciencesPsychologyReward SystemsPositive Reinforcement
15
A Theory of Social Comparison Processes
Léon Festinger · Human Relations · 1954 · 20.3K citations
Rudolph E. Morris, John Dollard, Neal E. Miller · The American Catholic Sociological Review · 1951 · 1.2K citations
An approach to the study of communicative acts.
Theodore M. Newcomb · Psychological Review · 1953 · 1.1K citations