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Investigating the effect of country image and subjective knowledge on attitudes and behaviors: U.S. Upper Midwesterners’ intentions to consume Korean Food and visit Korea

Food ChoiceVisit KoreaCultureBehavioral SciencesBehavioral Decision MakingSocial PsychologyConsumer ResearchConsumer AttitudeSocial InfluenceConsumer BehaviorCountry ImageCultural ImpactPublic HealthFood PolicySocial CognitionSocial SciencesAttitude TheorySubjective Knowledge