Intercultural communication and international public relations: Exploring parallels

Abstract

This paper highlights the parallels within the fields of international public relations and intercultural communication as sister fields sharing a common link of communication and culture. The paper discusses the two fields’ struggle for definition and their development of a rich flora of research as well as the debates that ensued. This essay also explores emerging trends within intercultural communication that may well impact international public relations in the future. The paper concludes with an analysis of the parallels within the two fields and the potential for shared knowledge between them.