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Experimental analysis of the ?happy hour?: Effects of purchase price on alcohol consumption

EconomicsBehavioral SciencesConsumer EconomicsConsumer ChoiceBehavioral Decision MakingManagementConsumer ResearchExperimental EconomicsBusinessConsumer BehaviorHappy HourAlcohol ConsumptionAlcohol MisuseMarketingBuying BehaviorPurchase PriceBehavioral Economics