Residents’ Perceptions of the Impact of Major Annual Tourism Events in Macao: Cluster Analysis

Abstract

This study examines how local residents perceive major tourism events in Macao, China. A cluster analysis revealed three clusters of residents with distinct views toward these events. Although the similarities of the major findings to those in previous studies are apparent, this study extends the others by identifying a new factor regarding the impact of events on a community. Also, unlike other studies that have focused on a single event, this study looked at a set of major events, thereby providing decision makers a more complete view of event tourism in a community.