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ManagementLeadershipIntegrated Pest ManagementKnowledge CreationSocial InfluenceKnowledge DiffusionKnowledge DisseminationPest ManagementExpertise DiffusionIntegrated Pest InteractionsIntegrated Pest Management Decision RulesIntegrated Pest Management SupportsKnowledge Transfer In AgricultureOpinion Leader EffectsOpinion Leader Influence
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Communication of Innovations: A Cross-Cultural Approach.
Fiona Bailey, Everett M. Rogers, Floyd Shoemaker · Man · 1974 · 2.8K citations
George Hayward · Technovation · 1984 · 2.8K citations
Social network thresholds in the diffusion of innovations
Thomas W. Valente · Social Networks · 1996 · 1K citations · Full text