The need for an international code of ethics

Effective Public Relations

Glen M. Broom, Scott M. Cutlip · The Journal of the American Dental Association · 1967 · 971 citations · Full text

Public relations: Strategies and tactics

Dennis L. Wilcox · Public Relations Review · 1992 · 785 citations · Full text

Social Sciences, Communication, Communication Theory +6

Point of View: Corporate Social Responsibility in the Reagan Era and beyond

William C. Frederick · California Management Review · 1983 · 44 citations

Management, Organization Studies, Social Policy +16

Multinational decision-making: Reconciling international norms

Thomas Donaldson · Journal of Business Ethics · 1985 · 42 citations

Social Sciences, International Management, International Relations +14

Applying ethical theory to public relations

Thomas H. Bivins · Journal of Business Ethics · 1987 · 36 citations

Social Sciences, Public Administration, Ethics +11