Categorization of Japanese TV Viewers Based on Program Genres They Watch

Nonlinear Multivariate Analysis.

Yoshio Takane, A. Gifi · Journal of the American Statistical Association · 1992 · 629 citations

Computing, Data Science, Categorical Data Analysis +14

Analysis of Categorical Data: Dual Scaling and Its Applications

D. V. Gokhale, S. Nishisato · Technometrics · 1983 · 416 citations

Public Health, Biostatistics, Categorical Data Analysis +13

A THEORY OF TELEVISION PROGRAM CHOICE

James G. Webster, Jacob J. Wakshlag · Communication Research · 1983 · 197 citations

Social Sciences, Marketing, Marketing Management +10

Improving the Quality of the Personalized Electronic Program Guide

Derry O’Sullivan, Barry Smyth, David C. Wilson et al. · User Modeling and User-Adapted Interaction · 2003 · 80 citations · Full text

Computing, Computer Science, Health Informatics +12

Making a rating scale that measures.

M. Richardson, G. Frederic Kuder · Personnel journal · 1933 · 60 citations

Education, Educational Assessment, Educational Measurement +11