Activation theory and task design

The organization of behavior.

No authorship indicated · Journal of Consulting Psychology · 1950 · 7K citations

Management, Organization Studies, Organizational Behavior +6

Brain stem reticular formation and activation of the EEG

G. Moruzzi, H. W. Magoun · Electroencephalography and Clinical Neurophysiology · 1949 · 4.3K citations

Medicine, Neurobiology, Neuroscience +10

Principles of Behavior

B. F. Skinner, Clark L. Hull · The American Journal of Psychology · 1944 · 4.1K citations

Nebraska Symposium on Motivation: 1955

Seymour Feshbach, Marshall R. Jones · The American Journal of Psychology · 1957 · 3.8K citations

Social Sciences, Behavioral Sciences, Psychology +6

Positive reinforcement produced by electrical stimulation of septal area and other regions of rat brain.

Peter Milner · Journal of Comparative and Physiological Psychology · 1954 · 3.1K citations

Life Sciences, Neurobiology, Neuroscience +17