Journal of Nutrition for the Elderly · 1994 · 32 citations · 0 references
AgricultureHealth PromotionMarketingAgricultural MarketingFarm ManagementGeriatricsAgricultural Marketing PolicyExtension PolicyFarm MarketingFood AssistanceFood SubsidiesNutrition PromotionCoupon TargetingElder Food InsecurityFarmer Marketing BehaviorMarket Participation By SmallholdersNutritional Risk StratificationOlder Adult Nutrition PromotionSmallholder Farmers
The Massachusetts Farmers' Market Coupon Program provides coupons to low-income elders redeemable for fresh produce at farmers' markets. The program was conceived to create new direct marketing opportunities for small farmers, while at the same time introducing people at nutritional risk to farmers' markets. This article reports on the results of an evaluation of the program by participating elders and draws conclusions regarding program successes based on the data.