The local traveler: farming, food, and place in state and provincial tourism guides, 1993–2008

Abstract

Over the past fifteen years, Americans and Canadians have become increasingly interested in and conscious of the sources of their food. Local food movements such as farmers’ markets and community supported agriculture have expanded dramatically in popularity. This study focuses on a heretofore unexamined aspect of this phenomenon, the widespread rise in use of local food and agriculture in tourism marketing. Nearly absent in 1993 promotions, “eating locally” is now a cornerstone of tourism advertising by states and provinces. This study examines the ways that local food is employed in tourism booklets, and by extension, the desires of the travelers to whom such booklets are targeted.