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Cue-Based Decision Making. A new framework for understanding the uninvolved food consumer

Behavioral Decision MakingConsumer ResearchFood ChoiceFood MarketingFood SystemsManagementPublic HealthDecision TheoryFood PolicyConsumer ChoiceBehavioral SciencesConsumer Decision MakingUninvolved Food ConsumerNew FrameworkMarketingCue-based Decision MakingBehavioral EconomicsConsumer ScienceDecision Science