The Postmodern Challenge – From Economic to Creative Management

Abstract

This paper discusses economic and creative management, not as two different ways of understanding and managing the world, but as part of an integrated framework. This is done against the background of the creative process, where the early, more open and flexible stages basically reflect the requirements of postmodern theory, while the later, more closed and analytical stages, are similar to the modern world view of economic theory and related approaches to management. In a rapidly changing world, where we need to both develop and apply new knowledge, we should adopt a balanced modern and postmodern approach to theory generation and implementation, to better understand and evaluate both individual, organizational and societal action.