PERSUADING THE PUBLIC TO MAKE BETTER USE OF NATURAL HAZARDS INFORMATION

Abstract

Although natural hazards information is enthusiastically promulgated, research shows that the majority of the public adopt few of the self-protective behaviours recommended by civil defence authorities. Fear appeals seem to be unpredictable in their results and largely ineffective in their desired outcomes. Some of the complex factors intervening between perception and behaviour are reviewed. Communication that induces a community to make itself better prepared against natural disasters must incorporate messages inspiring people to find it worthwhile to search for more information about what they and their neighbours and friends can do for themselves to reduce the risks.