Social Behavior and Personality An International Journal · 1991 · 34 citations · 16 references
Social SciencesSocial PsychologyPersuasionPhilosophy Of ActionSocial PerceptionReasoned Decision-makingSocial JudgmentSource CredibilityPerceived ExpertisePerceived TrustworthinessSource CompetenceSource TrustworthinessTheory Of Reasoned Action
The discriminant validity among expertise, trustworthiness and likeability was assessed, and the relationship of these three variables with constructs from the theory of reasoned action (Ajzen & Fishbein, 1980) was examined. The discriminant validity between these three source characteristics was supported. In addition, general support was found for hypotheses regarding their relationships to variables in the theory of reasoned action.
16
Journal of personality and social psychology
Jane Armstrong · International Journal of Forecasting · 1988 · 10.6K citations