Publication | Open Access
AN EXAMINATION OF THE RELATIVE EFFECTS OF SOURCE EXPERTISE, TRUSTWORTHINESS, AND LIKEABILITY
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Citations
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References
1991
Year
Behavioral Decision MakingSource CharacteristicsSocial PsychologyEducational PsychologySocial InfluenceCommunicationInformation QualityOrganizational BehaviorPsychologyJournalismSocial SciencesAttitude TheoryBiasManagementUser PerceptionAnd LikeabilityBehavioral SciencesMotivationTrustApplied Social PsychologyInformation ManagementGeneral SupportTrust MetricConfirmatory ResearchTrust ManagementReputation SystemDiscriminant ValidityArtsAcceptabilityPersuasion
The discriminant validity among expertise, trustworthiness and likeability was assessed, and the relationship of these three variables with constructs from the theory of reasoned action (Ajzen & Fishbein, 1980) was examined. The discriminant validity between these three source characteristics was supported. In addition, general support was found for hypotheses regarding their relationships to variables in the theory of reasoned action.
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